Rethinking health insurance from the ground up.
We founded Total Control Health Plans on the basic principle that you deserve the same insight, performance and control over your health insurance as you would with any other supplier. If you talk to any of our clients, they’ll testify to the passion, hustle and intricate industry knowledge we leverage toward rebuilding health plans that put company’s back in control.
Total Control Health Plans is closely partnered with Coldbrook Insurance Group, a strategic business insurance agency serving clients nationwide from Grand Rapids, MI.
Mike Hill - Founder
RHU, REBC, LIC
Mike Hill, with Coldbrook Insurance Group and founder of Total Control Health Plans, has been advising employers on health care cost reduction strategies for two decades. An expert in self-funded medical plans, Mike has helped employers implement varied solutions focused on reducing the cost of health care, such as direct contracting, direct primary care, and others, as a means to return the crown jewel of employee benefit packages to its place of prominence rather than the liability that it has become.
Understanding that pre-packaged fully insured medical plans eliminates all employer control over their health care supply chain, Mike wrote “Not Rocket Surgery, An Employers Guide to Controlling the Health Care Supply Chain” which introduced the concept of the Total Control Health Plan in 2017. Mike is passionate about putting employers in a position to use the same techniques they use to manage all other aspects of their business on their health plans. By doing so, employers have not only experienced dramatic cost reductions and flat annual increases, but they have done so while providing better plans to their employees.
Mike has been recognized by BenefitsPRO magazine as a finalist for the 2021 Broker of the Year award, and as one of the Grand Rapids Business Journals 40 Under Forty in 2012. Mike is a member of the Next Gen Benefits Mastermind Partnership being recognized as Advisor of the Year in 2020. Mike speaks regularly on innovative benefit strategies at conferences around the country, including the World Healthcare Congress, BenefitsPRO Broker Expo, and Ascend Agency Growth and Leadership Summit, and he also serves on the Ault International Medical Management (AIMM) Agent Advisory Council. An article in the March/April 2020 issue of Chief Executive Magazine featured the success Mike and his client Creative Dining have had in reinventing their medical plan from the ground up.
He serves and has served his community as a Board member of multiple non-profit organizations, including The Michigan West Coast Chamber of Commerce (Past Chair), Holland Hospital, Holland Young Professionals (Past President), Life Circles PACE, West Michigan Policy Forum, and Grant Me Hope.
Mike lives in Holland, Michigan with his wife Colleen and children Alexis and Evan.
Jessica Walters - COO
Jessica has been serving employers as their key, day to day, contact since 2012. An expert in Benefit Administration systems, Jessica has thrived serving multiple location, highly complex, self-funded clients with the implementation of multiple technology platforms. Jessica is key to client retention by providing unique strategies that allow self-funded employers to choose the best ways to reduce costs that fit their needs and culture. In 2020 Jessica was recognized as one of the Top Women in Benefit Advising by Employee Benefit News.
Alaina Van Houdt - CBA
With 20 years in the employee benefit and HR industries, Alaina brings a strong customer centric work ethic to TCHP. Her past experience as a HR Manager for both a local company, and a national publicly traded firm, give her the background to relate to and serve our employer clients with ease. She will be responsible for managing client relationships on a day to day basis, as well as, employee education and compliance.
Deborah L. Ault RN, MBA
Deborah is well known and respected in the industry and has been the builder of successful medical management programs since 1996. Deborah has pioneered the “proactive”, “day-one, dollar-one”, and “progressive patient-centric” models of medical management. Most recently the creation of P3CM™ (patent in process) tops her resumé. She is a sought-after speaker and a passionate advocate of the use of evidence-based clinical practice standards.
Take Back Control
You don’t have to keep renewing your insurance within a broken, opaque system full of misaligned incentives and ballooning costs. You can take control.